Publishers

The Top 5 Reasons Publishers Need Tinker
Tinker is the easy-to-use, easy-to-install social media tool that enables the aggregation, moderation and distribution of real-time conversations from social media sites that can be broadcast directly from your site.
Here’s what Tinker offers:
1. Track Topical News
As a publisher, it’s important to have up-to-the-minute information about the topics your audience cares about. Be it breaking news, Hollywood, sports, cooking or the environment, Tinker helps publishers stay up-to-date by providing a constant stream of topical news and by showcasing in real-time what other people are saying. What’s more, Tinker can serve as a trends tool, providing data on the most popular keywords. Check the Tinker widget for the hottest trends and cover the topic that’s been the most active.
2. Build Community and Share Information
Tinker widgets are a blank canvas where publishers can create a topical or event-based widget about anything. Pull in commonly used keywords or hashtags or create your own. How? Identify or create a hashtag for an event or topic, start tagging tweets with it, and simply spread the word to your community and voila! Interact with and grow your audience by giving people the ability to view and tweet directly from your site.
3. Create 360 Editorial Coverage
Major media companies have tapped Tinker to supplement their traditional editorial coverage and now smaller publishers can too. Social media moves in real-time and Twitter and Facebook are now first to break news. By integrating a Tinker widget onto your site, not only will it serve as a valuable information source, but it will also show that your site is in tune with what’s happening in the social media sphere and make for a true 360 editorial experience—combining both traditional forms of editorial coverage with real-time social media updates.
5. Track Live Events in Real-Time
It can be an event as small as a dinner party or as big as the Super Bowl—it’s up to you. Embedding a Tinker widget on a site allows publishers and their visitors to follow events in real-time, receiving updates as if they were attending. Especially useful for large events like conferences where remote participation is common, a Tinker widget would allow users to get an up close, “insiders” view of an event, without ever having to leave your site. Furthermore, a Tinker widget is self-maintaining—no updating keywords or refreshing the widget required. Simply embed the widget and let Tinker do the work.
6. Safely Showcase Original Content
For publishers and their editors who are already active Twitter users, a Tinker widget can be a tool to showcase original tweets. The Tinker widget can be set up to centralize commentary from a single location for a hyper-personalized stream. And moderation tools and content filters help ensure your editorial standards are met by allowing you to remove any unwanted or inappropriate posts to keep the conversations focused as you wish.

The Top 5 Reasons Publishers Need Tinker

Tinker is the easy-to-use, easy-to-install social media tool that enables the aggregation, moderation and distribution of real-time conversations from social media sites that can be broadcast directly from your site.

Here’s what Tinker offers:

1. Track Topical News

As a publisher, it’s important to have up-to-the-minute information about the topics your audience cares about. Be it breaking news, Hollywood, sports, cooking or the environment, Tinker helps publishers stay up-to-date by providing a constant stream of topical news and by showcasing in real-time what other people are saying. What’s more, Tinker can serve as a trends tool, providing data on the most popular keywords. Check the Tinker widget for the hottest trends and cover the topic that’s been the most active.

2. Build Community and Share Information

Tinker widgets are a blank canvas where publishers can create a topical or event-based widget about anything. Pull in commonly used keywords or hashtags or create your own. How? Identify or create a hashtag for an event or topic, start tagging tweets with it, and simply spread the word to your community and voila! Interact with and grow your audience by giving people the ability to view and tweet directly from your site.

3. Create 360 Editorial Coverage

Major media companies have tapped Tinker to supplement their traditional editorial coverage and now smaller publishers can too. Social media moves in real-time and Twitter and Facebook are now first to break news. By integrating a Tinker widget onto your site, not only will it serve as a valuable information source, but it will also show that your site is in tune with what’s happening in the social media sphere and make for a true 360 editorial experience—combining both traditional forms of editorial coverage with real-time social media updates.

5. Track Live Events in Real-Time

It can be an event as small as a dinner party or as big as the Super Bowl—it’s up to you. Embedding a Tinker widget on a site allows publishers and their visitors to follow events in real-time, receiving updates as if they were attending. Especially useful for large events like conferences where remote participation is common, a Tinker widget would allow users to get an up close, “insiders” view of an event, without ever having to leave your site. Furthermore, a Tinker widget is self-maintaining—no updating keywords or refreshing the widget required. Simply embed the widget and let Tinker do the work.

6. Safely Showcase Original Content

For publishers and their editors who are already active Twitter users, a Tinker widget can be a tool to showcase original tweets. The Tinker widget can be set up to centralize commentary from a single location for a hyper-personalized stream. And moderation tools and content filters help ensure your editorial standards are met by allowing you to remove any unwanted or inappropriate posts to keep the conversations focused as you wish.