Fashionistas around the world are breathing a collective sigh of relief as the pre-eminent fashion event of the year, New York Fashion Week, has come to an end. And Tinker is joining in! After a week and a half and nearly 30 trend reports, we can safely say Tinker’s first Fashion Week was a resounding success!
As a brief recap, Tinker was integrated into Glam.com’s overall fashion week coverage, providing comprehensive, real-time coverage on the emerging trends from each show. Via an all-things-Fashion Week widget (see below), Tinker was able to isolate fashion, gossip, and beauty and hair trends as they were happening. Within minutes after the show’s end, Tinker blasted out trend reports for users and media to see, containing all the must-know information and gossip from each show.
What’s more, Tinker’s customized widget enabled filtered views of the event, allowing users to view the shows from three different perspectives:
-ALL tab: users could see all tweets about the show
-FEATURED tab: users could see only tweets from fashion industry insiders, including editors, executives, celebrities, stylists and models
-GLAM NETWORK tab: users could see only tweets coming from Glam Network publishers in the tents
For a look at the trend reports Tinker was able to compose via the widget’s capabilities, check out the Marc Jacobs event page here, complete with the ongoing conversation stream and the option to view the trend report.
We’re still sifting through the mounds of tweets we aggregated during the week and will have more data to come! Stay tuned.
A special thanks to all the Glam Network publishers who participated in Tinker’s Fashion Week program and to the Glam Media editors for their editorial support!
Until next year…
